Web Analytics

The world Web Analytics Association WAA is now also in Austria professionalisation of the market and regular exchange of experience as objectives of the Austrian network and is available now from Siegfried Stepke, Managing Director of Vienna online marketing consultancy e-dialog, headed. So companies find out how they can make more profit from their campaigns and websites, would I promote the possibilities of this exciting discipline of Web Analytics and promote an exchange of experience”, says Siegfried Stepke, acting as honorary national coordinator of the Web Analytics Association (WAA) in Austria. The WAA was founded in 2003 in the United States is a global community of interest in the field of Web Analytics. Members include more than 400 companies. In addition to users such as Daimler Chrysler, World Disney and Hilton Hotels get involved all major Web analytics vendors. The Austrian network wants to promote in particular the professionalisation of the domestic market.

The kick-off This is a discussion and networking event in the series of Web Analytics Association late afternoon (WAALA), which already has successfully established itself in Germany. At the premiere in Vienna on October 20 is the presentation of the Web analysis reports Austria 2009 “in the foreground, which analyzes the ATX companies in terms of efficient use of the Internet and compares the DAX listed companies in Germany. In addition, a regular meeting in Vienna will allow future exchange of experiences between users and people who are interested in Web Analytics. “For more information about the WAA activities in Austria there are via the XING Forum Web Analytics Austria” under net/waa. Web links: about e-dialog the Vienna-based consulting firm e-dialog specializes in Web Analytics and conversion optimization. Is the (revenue) efficiency of existing sites and increases the ROI of campaigns. In the context of outsourced online marketing’ are search engine marketing, as well as all forms of performance campaigns conducted, evaluated and optimized. Customers include companies such as Henkel, Palmers, the Otto-Versand, Post.at, Telekom Austria, Bank Austria, Volksbank and FlyNiki.