Many believe, and not without some degree of reason, that the success of viral videos as a means of promotion online largely depends on luck and timing they are released. But, there are certain factors that can contribute to achieve the maximum impact for its dissemination. You must be able to relate the content with the product, and do so easily identifiable. One of the keys is to search details or objects very familiar to our audience, to which they are accustomed. Concerned that your video is spontaneous. A video a customer or user really interacting with the object that you want to promote, as a simulation or a digital animation will be much more successful.
Surprise. Surprise in the argument of the video makes the factor much more interesting than a succession of foreseeable situations. To be truthful. Do not lie or exaggeration. The public realizes, and immediately subtracted the interest. If the video is genuine, it will be much more impressive.
Appeals to the sense of humor. Funny videos are a lot more viralizables than the promotional. The chances that the public reaches the second end of the video geometrically increase if it is fun and funny. Less talk and more action. Many viral videos are made purely on the basis of music as background sound. Images must carry the weight of the message. Is informative. That is, in short, the ultimate goal of advertising: learn advantages and characteristics of a product. Please, be creative. People do not want to see the same situations over and over again. Imagine new scenarios, situations, and utilities that your product may have. Try to leave a positive message. If you feel tempted to speak ill of their competitors, or make fun of them in some way, don’t do it. No matter the charges libel that can win over the public what really interests him is healthy competition, and does not enjoy see how two companies hurt publicly.