There is hardly a product that can be ordered online and delivered. Therefore, more and more craft enterprises develop their own brand. And care in addition to their traditional workshop also to their Web sites, social-media – and shop portals and sometimes even their own online shops. Here the example of a Frankish joinery: feel good with fair, ecologically and sustainably produced furniture “has the craft operating near the town of Bamberg with his new brand of furniture oak woman” on the flags written. High quality furniture from local wood are produced by the own, tenured staff to order and shipped nationwide.
The costs and the risk for the development of the brand oak woman”wears the Carpenter master family itself. There is no government subsidy for this project. The budget is accordingly scarce, large advertising campaigns are not there financially: I am responsible for my company, my Carpenter apprentices and trainees, can the continuation of the ongoing Not endanger the joinery company with a new idea”in so the 50-year master of the Carpenter. I am however convinced that today’s customer looks more and more on the Internet and is perfectly willing to pay a fair price for a good, honest product. Comfortably at home to seek out high-quality made in Germany”furniture to build even without tool itself and at any time to be able to extend that did not exist in the network so far! “Therefore he relies on transparent and honest communication with the customers, for example in the form of its own Facebook page for the furniture of wife of oak. It had more than 1000 fans to the opening of the shop in September 2013. She is looked after 49 years old and since the company was founded in 1990 for advertising and marketing at Thomas Schuhmann Innenausbau GmbH responsible in addition to other social media channels by wife Silvia Schuhmann. I have many nice contacts from all over Germany page of Carpenter for several years both privately and on our Facebook, often have questions about furniture or even how to spot good carpenter”she smiles often I’ve recommended then fellow craftsmen from our Association, because the typical furniture of the carpenter usually do not cross can be transported through Germany and assembled locally.
With our new oak woman system that go “are manufactured the furniture with modern CNC technology, requires precise cuts into the material to the necessary connections to create the specially developed connectors of the furniture of wife of oak. But even handmade and tact is required for many operations. Local wood is processed without exception. For such projects and developments, real entrepreneurship without fear is needed to open up new sales channels to raise a new awareness. Rethinking is needed, away by mass consumption and throw-away mentality, towards more durable and high quality and environmentally friendly and healthy sustainability. Contact: Silvia Schuhmann (marketing, press relations team oak women) Thomas Schuhmann Innenausbau GmbH To the Ruhstein 7, 96110 Schesslitz Tel. 095427585 fax 09542772419