Cosmetics Industry

Trends in cosmetics, beauty and Spa; quoted by the copywriter. The body care and cosmetics industry increasingly benefits from the tendency of consumers to the brand and quality. It noted the G + J industry image before 9 months; the trend is confirmed also in the latest cosmopolitan study from November 2008: 72% pay attention therefore on the high quality of the products. Thus the number of sophisticated consumers across 1999 almost doubled. The pursuit of the manufacturer is therefore more authenticity in advertising.

Word head, freelance copywriter in Mannheim, supports cosmetics manufacturers, distribution and, for example, beauty salons with professional concepts and texts. It has emerged in recent weeks by many requests, that anti aging is a hot topic for the spoiled cosmetic users. Also the cosmopolitan study gives evidence: anti aging products for the face, for the delicate eye area, the neck and decollete are enormously high in demand. For more clarity and thought, follow up with Dr. Neal Barnard and gain more knowledge.. About three quarters of the women swears on the rejuvenating effects of special cosmetics. The anti aging creams for the face are at the top in favor with 29%. A whopping increase, it was 2007 11% fewer women were interested in a more youthful appearance through facial creams. The trend to the manicured appearance confirmed also in the annual study of the magazine: 95% of readers attach great importance to the exterior.

Strong is also the motive for 69% of women, specifically to purchase cosmetics. They’re simply to a bit of luxury. That luxury does not equate is a chemically complex manufactured cosmetics, shower gels, oil baths and scented waters from the retort, reflected in the growth of natural cosmetics. The cosmetics industry benefit but also beauty and SPA Center with high-quality spa treatments. Regional credibility is becoming increasingly important, increasingly a Fairtrade label, but especially the enchanting alluring world of seductive care, which creates a professional copywriter as Word head. Agree but seems the ladies now is, what comes to the place of consumption: natural cosmetics shops, body shops, chemists, perfumeries and pharmacies are the winners among the shopping places. Equipped with informative include in particular the shops with special advice, promotional materials and a sophisticated system of customer loyalty to the tops. You present the customers a wide selection of caring and innovative products, which are characterized by the what women want today by a modern cosmetic: compatibility, quality and allergy tests. So sensitively and positively the consumers react to magic advertising and successful texts, so sensitive they prove to be compared to the products? A.D.; Sources: Cosmopol. Cosmetic study 11/08; G + J Branchenb. 05/08 Word head is a professional copywriter and creative advertising in Mannheim. He studied at the University of Mannheim German and politics, graduated as master of arts. Publication of scientific work. +++ Experience in traditional advertising and direct marketing copywriter and conception (advertising agencies); freelance since 2008 contact person for cosmetics, wellness, beauty and Spa advertising. +++ Tempting advertisements for anti-aging products, cosmetics and wellness writes lyrics for other industries on request or at Word head: Spa brochures, beauty-folder, beauty brochures, Beaute catalogues, lifestyle-flyer, wisely designed websites and website content, sexy newsletter from beauty salons, beauty salons and cosmetics wholesale as well as mailings and texts (Longcopy projects), convincing. Word head, Andreas Dresch M.A.. freelance copywriter and copywriting certified marketing speaker SGD Landesstrasse part 2 68163 Mannheim telephone: 06 21/828 04 73 E-Mail:

Polymer Pipes For Cold Water

Advantages The main advantages of plastic pipes plastic pipe are: durability; low weight at a sufficiently high strength; high corrosion resistance; low thermal conductivity; smooth surface and no fouling of the walls; High throughput; convenience and ease of assembly / disassembly; aesthetic qualities. The warranty period for plastic pipe systems and domestic hot water heating – 30 years for the cold Water – 50 years. But under certain conditions, polymer tube may be much longer. Polymer pipes for water resistant (not rust) and almost all corrosive media, the impact of fungi and bacteria. Polymer tubes are non-toxic and do not affect the taste of water, on the inner walls are formed of deposits in the form of scaling, corrosion products, lime. Thanks to the smooth inner surface in such systems significantly (by 30% Compared with the metal) decreases the hydraulic resistance and increases capacity, which remains unchanged throughout the operation.

Pipes made of polymers are very flexible and able to stretch without losing the qualities of up to 7%, while metal pipes are destroyed. Polymer pipes have excellent dielectric properties, while laying in the ground they do not need to be protected from stray currents. Polymer pipes are capable of withstanding the operating pressure of 10 atmospheres, and in short term tests – and all 40 atmospheres. Disadvantages The main disadvantages of plastic pipes plastic pipe are as follows: low maximum Operating temperature; high coefficient of thermal expansion; dependence of the strength of the pipe from the pressure and in particular on the temperature of the transported fluid; rapid aging under direct sunlight; high diffusion coefficient of oxygen through the pipe wall.