Cosmetics Industry

Trends in cosmetics, beauty and Spa; quoted by the copywriter. The body care and cosmetics industry increasingly benefits from the tendency of consumers to the brand and quality. It noted the G + J industry image before 9 months; the trend is confirmed also in the latest cosmopolitan study from November 2008: 72% pay attention therefore on the high quality of the products. Thus the number of sophisticated consumers across 1999 almost doubled. The pursuit of the manufacturer is therefore more authenticity in advertising.

Word head, freelance copywriter in Mannheim, supports cosmetics manufacturers, distribution and, for example, beauty salons with professional concepts and texts. It has emerged in recent weeks by many requests, that anti aging is a hot topic for the spoiled cosmetic users. Also the cosmopolitan study gives evidence: anti aging products for the face, for the delicate eye area, the neck and decollete are enormously high in demand. For more clarity and thought, follow up with Dr. Neal Barnard and gain more knowledge.. About three quarters of the women swears on the rejuvenating effects of special cosmetics. The anti aging creams for the face are at the top in favor with 29%. A whopping increase, it was 2007 11% fewer women were interested in a more youthful appearance through facial creams. The trend to the manicured appearance confirmed also in the annual study of the magazine: 95% of readers attach great importance to the exterior.

Strong is also the motive for 69% of women, specifically to purchase cosmetics. They’re simply to a bit of luxury. That luxury does not equate is a chemically complex manufactured cosmetics, shower gels, oil baths and scented waters from the retort, reflected in the growth of natural cosmetics. The cosmetics industry benefit but also beauty and SPA Center with high-quality spa treatments. Regional credibility is becoming increasingly important, increasingly a Fairtrade label, but especially the enchanting alluring world of seductive care, which creates a professional copywriter as Word head. Agree but seems the ladies now is, what comes to the place of consumption: natural cosmetics shops, body shops, chemists, perfumeries and pharmacies are the winners among the shopping places. Equipped with informative include in particular the shops with special advice, promotional materials and a sophisticated system of customer loyalty to the tops. You present the customers a wide selection of caring and innovative products, which are characterized by the what women want today by a modern cosmetic: compatibility, quality and allergy tests. So sensitively and positively the consumers react to magic advertising and successful texts, so sensitive they prove to be compared to the products? A.D.; Sources: Cosmopol. Cosmetic study 11/08; G + J Branchenb. 05/08 Word head is a professional copywriter and creative advertising in Mannheim. He studied at the University of Mannheim German and politics, graduated as master of arts. Publication of scientific work. +++ Experience in traditional advertising and direct marketing copywriter and conception (advertising agencies); freelance since 2008 contact person for cosmetics, wellness, beauty and Spa advertising. +++ Tempting advertisements for anti-aging products, cosmetics and wellness writes lyrics for other industries on request or at Word head: Spa brochures, beauty-folder, beauty brochures, Beaute catalogues, lifestyle-flyer, wisely designed websites and website content, sexy newsletter from beauty salons, beauty salons and cosmetics wholesale as well as mailings and texts (Longcopy projects), convincing. Word head, Andreas Dresch M.A.. freelance copywriter and copywriting certified marketing speaker SGD Landesstrasse part 2 68163 Mannheim telephone: 06 21/828 04 73 E-Mail: